BRIEF
Sip Or Spill is the ultimate drinking game for girls who want to kick off their night with drinks and some juicy gossip.
I was tasked with creating a complete brand identity that captures this vibrant energy, resulting in a design you'd want display on your bar cart.
Branding & Identity
Art Direction
packaging
Illustrations
Components
Graphic design
Photography
Design
Inspired by the allure of beauty products and the flavors of lip gloss, I aimed to create a design that's juicy, cute, and a touch sexy. The color scheme, combined with a glittery iridescent finish, brings this vision to life. Naturally, I included adorable cocktail glasses—because what's a girl's pregame without a martini? These two glass shapes appear throughout the packaging to symbolize the sip or spill actions in the game. Paired with playful copy inside the package, the branding truly comes full circle.
