BRIEF
Sip or Spill is the drinking game for girls who want to kick off their night with drinks and some juicy gossip. I was tasked with creating a complete brand identity that captures this vibrant energy, resulting in a design you'd want display on your bar cart.
My Role
Lead Designer
Branding & Identity
Art Direction
Packaging
Illustrations
Photography
Design
Inspired by the allure of beauty products and the flavors of lip gloss, I aimed to create a design that's juicy, cute, and a touch sexy. The color scheme, combined with a glittery iridescent finish, brings this vision to life. Naturally, I included adorable cocktail glasses—because what's a girl's pregame without a martini? These two glass shapes appear throughout the packaging to symbolize the sip or spill actions in the game. Paired with playful copy inside the package, the branding truly comes full circle.
ThE Experience
In addition to crafting the brand identity and package design, I wanted to immerse you in the world of the game. The Sip or Spill Cocktail Lounge is more than a brand extension—it’s a space where girls can spill the tea and sip on cocktails in a juicy, chic, and sexy setting. Designed for unforgettable nights with the girls—not first dates—it’s a lounge where every detail sparks curiosity. Plush seating in soft pinks and deep reds, glowing ambient lighting, and curved architectural accents create a cozy yet edgy vibe. At the entrance, The Spill Wall adds a playful twist: guests can anonymously share their juiciest gossip of the night, leaving behind a piece of their story. Its a space where every cocktail sparks a story, and every corner holds a secret.
