BRIEF
Sip or Spill is the drinking game for girls who want to kick off their night with drinks and some juicy gossip. I was tasked with creating a complete brand identity that captures this vibrant energy, resulting in a design you'd want display on your bar cart.
My Role
Lead Designer
Branding & Identity
Art Direction
Packaging
Illustrations
Photography
Design
Inspired by the allure of beauty products and the flavors of lip gloss, I aimed to create a design that's juicy, cute, and a touch sexy. The color scheme, combined with a glittery iridescent finish, brings this vision to life. Naturally, I included adorable cocktail glasses—because what's a girl's pregame without a martini? These two glass shapes appear throughout the packaging to symbolize the sip or spill actions in the game. Paired with playful copy inside the package, the branding truly comes full circle.
ThE Experience
In addition to designing the brand identity and packaging, I envisioned bringing this project to life with The Sip or Spill Cocktail Lounge. A space where girls can spill the tea and sip on cocktails, this lounge is juicy, chic, sexy, and brimming with secrets. Mysterious and exclusive, it’s designed for unforgettable nights with the girls—not first dates. Plush seating, soft pinks, deep reds, and glowing lights create a cozy yet edgy vibe, where every corner holds your stories, and every cocktail invites another secret.
