MY Brand
My goal was to create a personal brand that reflects my Persian heritage and captures the essence of who I am as a designer. My name in Farsi, read from right to left, embodies a simplicity and elegant flow that I find captivating. I aimed to bring a similar approach to my wordmark—clean, intentional, and impactful. On the surface, I embrace an edgy, sharp aesthetic that presents a sleek and cool presence. However, beneath that exterior, I am warm, bubbly, and genuine. I wanted my wordmark to encapsulate this layered identity, balancing boldness with subtlety and edge with warmth. It’s more than just a signature; it’s a reflection of my complexity.
