Inspired by a viral trend, our Menstruation Crustacean creatures are here to provide warmth and comfort during that time of the month. These plush heating pads are designed to heat and hug, offering soothing relief.
I was tasked with developing the brand identity and packaging for our first line of these unique heating pads.
Branding & Identity
Creating this plush line, I aimed for unity while preserving each character's individuality. The branding exudes a polished, clean vibe with a playful beachy essence. The Menstruation Crustacean wordmark, featuring subtle claws, injects personality. This design extends to each character's unique wordmark—lobster, crab, or shrimp—with elements mirroring their distinctive features.