In Iran, women face government-imposed oppression, compelled to conceal their hair and bodies under the threat of legal repercussions. Yet, a quiet rebellion has been brewing over the years as women have grown weary of these restrictive laws.
Matique is a Persian cosmetic line designed specifically for the women of Iran. It serves as a channel for empowerment, allowing women to assert themselves through makeup and express their individuality with bold, vibrant colors.
Drawing inspiration from the architectural marvels and rich hues of Iran's mosques, the packaging is a testament to this journey. As you lift the lid, a revelation unfolds — the interior embellished with reflective, bright colors, a stark contrast to the muted exterior. The packaging is more than just a container; it's an immersive experience, symbolizing the unveiling of the beauty concealed within, much like the Persian women who defy societal norms.
Branding & Identity
Web User Experience