BRIEF
Date Night Dice: Exactly what it sounds like—roll the dice and plan your evening with four fun categories. My task? To create a complete brand identity that's both fun and engaging while offering a stylish way to display the rolled prompts. The design ensures it’s something you’d proudly leave out in your home, combining playfulness with aesthetic appeal.
MY ROLE
Lead Designer
Branding & Identity
Art Direction
Packaging
Product Design
Photography
Design
Inspired by the elegance of chocolate branding, where truffles are beautifully displayed in luxurious packaging, I aimed to incorporate foil accents and rich textures, paired with a playful and vibrant color palette to give it a modern twist. The typeface was designed to evoke a whimsical, storybook charm reminiscent of "Charlie and the Chocolate Factory," while a thoughtfully crafted "menu" highlighted the story and experience behind each piece, seamlessly blending function with narrative.
I aimed to carry this theme into the photography, incorporating playful and intentional elements. Using chocolate syrup dripped on the love dice and matcha powder to create a monochromatic, seamless scene for the eat dice. Drawing inspiration from the yellow dice’s prompt, "watch a nostalgic movie," I placed the dice in yellow Lay’s chips for a quirky, thematic touch. As chocolate was my original inspiration for this product, I continued the whimsical experience through photography, blending the fun, playful design with a clean and polished aesthetic.
