BRIEF
Curley & Co. is a floral studio grounded in nostalgia and the beauty of imperfection. Founded on the belief that flowers can bring us back to our most cherished memories, the brand curates arrangements that capture emotion and evoke the feeling of home. The studio needed an identity that reflected this warmth and sincerity, sophisticated yet deeply personal.
FREELANCE Designer
BranD Identity
Brand StRategy
DESIGN
The identity takes cues from the founder’s name and the organic, imperfect lines found in nature. A custom logotype mirrors the fluid curves of flower stems, balanced by a refined, contemporary layout system. Soft neutrals meet earthy greens and muted neutral tones, evoking timelessness and calm. Together, the elements create a brand world that feels both crafted and effortless, a visual expression of slowing down, savoring connection, and celebrating life’s fleeting, beautiful moments.
