Catch The Vibe is an interactive party game, inviting players to compete for the title of knowing their friends best on quirky and amusing topics.
From an Inventor pitch, I was tasked with crafting a comprehensive brand identity that seamlessly shows what the game is about across all elements.
Branding & Identity
In developing the branding for this game, my inspiration stemmed from the concept of a "hot spot," where a specific area radiates warmth amidst its surroundings. This analogy seamlessly mirrors the gameplay dynamics – the closer you align with your friend's answer, the more points you win.
To maintain a cohesive design language, ellipses became a recurring motif in the branding and typography. Yet, amidst the soft and pleasing aesthetic, the word mark introduces a subtle edge, adding a touch of energy to the overall design.