BRIEF
Based on the iconic game "Fuck Marry Kill", Bed Wed Behead, is the absurd card game that gets you to pick between Experiences, People, and Things to determine your favorites.
I was tasked with developing the brand identity and designing game components that not only visually articulate the gameplay but also creates a unique unboxing experience to this classic game.
Branding & Identity
packaging
Components
Graphic design
DESIGN
While developing the branding for this game, I was inspired by the visual nature of the name "Bed Wed Behead." I thought an illustrated typographic design would not only explain the game but also add humor to the branding.
To take this concept further, I worked closely with our engineering team to design a unique unboxing experience that plays off the word "Behead" by dividing the word with a guillotine effect. Upon opening, a theatrical reveal unfolds, unveiling a captivating scene of a bloodbath surrounding the cards at the center.
